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Feb '18 | Small Footprint, Big Value

Your customers are already in the room, now let’s get them on camera! During AppDirect’s 2017 Engage conference in San Francisco, we filmed 10 customer testimonials against a white seamless. Each person was given approximately 10 questions; each interview took... Read More

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Feb '18 | The 360 Testimonial

Capturing the Product Through Multiple Lenses Customer testimonials are supposed to feature customers, right? But if you’re launching a brand new product that has yet to be released to customers– then what? Creating a 360 Testimonial is a good solution.... Read More

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Feb '18 | Traveling for a Testimonial

It doesn’t always have to be expensive. Customer testimonial videos are a powerful sales tool, but they can also be expensive. Especially when your customer isn’t local. When Silicon Valley-based VDI company Workspot made a huge impact with one of their... Read More

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Feb '18 | How to Capitalize On Your Event Investment

Don’t just think one event sizzle. Think videos that span your entire marketing funnel. With a little strategic foresight and planning, Patina can film specific keynotes, interview key customers, capture on-the-floor audience soundbites, and gather great social moments that make... Read More