Mar '18 | A Video Script That Makes You Think
At Patina, we start by defining the goal.
After watching the video, what is it you want your audience to do? Once we have that answer, all of our story elements and stylistic choices will point the audience in that direction.
In the case of Vitaly’s speaker reel, we wanted the audience to buy him– to buy his book, to buy his speeches, and to buy his time as a media correspondent. So with the goal set, we created a script to make our audience think about Vitaly in these three specific ways:
An Expert on Startups & Innovation
After watching all of Vitaly’s keynotes from the Bay Area and beyond, we distilled his talking points into three main topics and then collected supporting soundbites that showcased those topics. Through the narrative, as well as the visuals, we also promoted the fact that Vitaly was an author. At the end, our audience walked away having a sense of who Vitaly was, and what he was selling.
A Media Correspondent
Vitaly wanted his reel to sell him to news producers as a guest expert. But without previous news clips to pull from we created our own using green screen, a colleague of Vitaly’s to play the interviewer, and some animation.
An Experienced Keynote Speaker
Vitaly had traveled all around the world giving keynotes, so this was an easy sell. But beyond just showing imagery of him presenting, we wanted to showcase Vitaly in a variety of different audiences so that conferences knew he could play well in any size crowd.
We worked closely with Vitaly from script writing to delivery, and we were thrilled with the product, as was he.
I have high expectations, and you’ve beat them.
– Vitaly Golomb, HP Tech Ventures
Categorized under: Video Production Case Studies