Type: Social Media Video Clip
Role: Producer, Director, Production Company
How do you get noticed at Salesforce’s Dreamforce? It’s all about penetrating your attendees’ subconscious, and Patina Pictures helped DocuSign do this by creating 45 Instagram videos in 10 days.
Remember, Instagram’s audio is defaulted on silent unless the user clicks further. So as they scroll through a feed of pictures and Instagram videos, you want your content to visually pop.
What’s going to make people stop scrolling and pay attention? Maybe that’s eye-catching text, maybe that’s a provocative image. Whatever it is, make your first 10 seconds count.
You only get 1 minute for an Instagram video, so rather than try to tell a story with a beginning, middle, and end, focus on one simple message and make your transitions – fade up, fade down– so organic and fluid that people watch the video 2 or 3 times before they realize it’s been on repeat.
Although you can now upload a 1080 x 1920 Instagram Video, we suggest you stick to the native 1:1 square format because your visuals will occupy more space on the screen.
Bold visuals against clean, concise text pops can really hammer home your call to action. Remember, when using text on screen keep copy to the bare minimum.
Event planning season is underway, if you’re a field marketer looking for tips that will increase event attendance remember:
Read more about those tips by visiting this blog.