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Feb '14 | Who Knew SEO Was This Much Fun

That’s right, folks, SEO is fun!  Especially when you’re writing strategic blog posts from a sixty year old Alaskan wilderness man’s point of view.  Yes, that man happens to be my father. And, yes, some may find it weird that I’ve embodied my father’s voice to create such masterpiece as “10 Tips on How to Convince Your Wife that a Fishing Trip in Alaska is Romantic.”  But when you have a father as outback and outlandish as mine, whose character is worthy of a Reality TV Show (don’t get any ideas, I’ve already secured his Life Rights), how can a writer resist!

In 2011, I set out to re-do the family business’s website with the main goal of creating copy that encompassed strategic key words.  Ten months later, we were on the first page of Google. Don’t believe me?  Just type in “Helicopter Flyfishing” and tell me what you find.

But like the fish, Google is finicky and always on the move.  Which is why I’ve taken to monthly strategic blogging, incorporating targeted key words that are specific to the fishing industry so that we remain on top. This months post, for example, is “Fishing Trip in Alaska.”

I employed this same tactic when re-writing San Francisco production company Photon SF‘s website last year.  Similarly, Photon SF went from not being listed to showing up on page one of Google.  Just type in “San Francisco Production Company,” and you’ll see what I mean.

So why am I sharing this? Well, for starters, I do what I can to push people toward the family business. My father’s been booked consistently since I’ve employed this (not-so)-sneaky strategy and I’ve therefore grown accustomed to the title Daughter of the Year. But I’m also self-serving and interested in driving traffic to my site, which is why I’ve incorporated my own key words into this post.

Don’t believe me? Well, let me just say: thank you for reading. And thank you for typing in “San Francisco Production Company.”  Google and I appreciate your support.

Happy Valentines Day,

K’Dee Miller

 

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kdee

K'Dee Miller is the founder and resident producer and writer of Patina Pictures.

Her feature films have premiered at Sundance Film Festival, AFI Fest, Newport Beach Film Festival, among others. Her corporate video clients span from technology companies such as DocuSign, CrowdFlower, and Shapeways, to nonprofits, like the Bay Area's women's advocacy organization, Watermark.

She's studied her industry from every angle, receiving production training from The Juilliard School, an MFA of Writing from University of San Francisco, and a BFA of Acting from Marymount Manhattan College.

She is currently in the process of writing two memoirs about growing up in the wilderness of Alaska.




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