Compass Hits San Francisco

Type: Social Video, Awareness Promo

Role: Director, Producer, Editor, Production Company

When Compass Real Estate opened their doors in San Francisco they hired Bay Area production company Patina Pictures to create a series of social media videos announcing their arrival.

Compass Real Estate has quickly become one of the premier places to go when needing to buy, sell, or rent a home. If you’re in the market, check them out. Or better yet, check out Compass Founder & CEO Robert Reffkin’s Masterclass on demystifying the home buying and selling process.

Creating Social Videos on a Shoestring Budget

For this series of social media videos, we used the one-man-band approach to video making. Or in this case, the one-woman-band approach. Producer and founder of Patina Pictures, K’Dee Miller, teamed up with Bianca Halpern, cinematographer and founder of the Los Angeles boutique rental company, Becine, to create these spots.
social media videos

Creating Social Media Videos on the Go

Have you ever hauled an Alexa Mini + Angenieux lens to 12 locations in one day? Well, we have, and surprisingly we were still smiling at the end of the day.
To create these social media videos we had to be on the go – literally! We scouted bus stops across San Francisco in order to catch Compass branded buses as they drove by. We also hiked around the city to capture their bill boards and bus stop ads.
With these bold visuals and a simple script, we created two social media videos announcing the opening of the first Compass Real Estate office in the heart of San Francisco’s Marina District.
Welcome to town, Compass.

Create Catchy Social Videos with these 5 Tips

  1. Focus on bold eye catching visuals
  2. Lead with a strong opening
  3. Create a narrative that’s easily loopable
  4. Shoot in the right dimensions
  5. Add text overlays and have a clear CTA

To learn more about these tips, check out this page.

More About Our San Francisco Video Production Company

Patina Pictures is a creative video production company servicing today’s most prominent corporations and technology startups. We’re more than just a service company, we think strategically on behalf of your brand. We become a valuable extension to your marketing team. And we do this at non-agency prices, which is why 95% of our clients are repeat clientele.

Social Media Videos Produced for Compass Real Estate by Video Production Company Patina Pictures