DocuSign's Ruby Skye Party from patinapictures on Vimeo.

DocuSign’s Ruby Skye Party

Type: Social Media Video Clip

Role: Producer, Director, Production Company

How do you get noticed at Salesforce’s Dreamforce? It’s all about penetrating your attendees’ subconscious, and Patina Pictures helped DocuSign do this by creating 45 Instagram videos in 10 days.

Get Your Audiences Attention with these 5 Instagram Video Tips:

  1. Focus on bold eye catching visuals
  2. Lead with a strong opening
  3. Create a narrative that’s easily loopable
  4. Shoot in the right dimensions
  5. Add text overlays and have a clear CTA

Tip #1: Bold Visuals

Remember, Instagram’s audio is defaulted on silent unless the user clicks further. So as they scroll through a feed of pictures and Instagram videos, you want your content to visually pop.

Tip #2: Strong Opening

What’s going to make people stop scrolling and pay attention? Maybe that’s eye-catching text, maybe that’s a provocative image. Whatever it is, make your first 10 seconds count.

Tip #3: Loopable Content

You only get 1 minute for an Instagram video, so rather than try to tell a story with a beginning, middle, and end, focus on one simple message and make your transitions – fade up, fade down– so organic and fluid that people watch the video 2 or 3 times before they realize it’s been on repeat.

Tip #4: Dimensions Matter

Although you can now upload a 1080 x 1920 Instagram Video, we suggest you stick to the native 1:1 square format because your visuals will occupy more space on the screen.

Tip #5: Text Pops

Bold visuals against clean, concise text pops can really hammer home your call to action. Remember, when using text on screen keep copy to the bare minimum.

More on Creating Instagram Videos

Event planning season is underway, if you’re a field marketer looking for tips that will increase event attendance remember:

Read more about those tips by visiting this blog.

About our Video Production Company

Patina Pictures is a creative video production company servicing today’s most prominent corporations and technology startups. We’re more than just a service company, we think strategically on behalf of your brand. We become a valuable extension to your marketing team. And we do this at non-agency prices, which is why 95% of our clients are repeat clientele.