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Apr '17 | 4 Tips To Increase Production Value of Event Videos

Four Suggestions To Provide Your Event Video Producer

 

So you’ve committed to hiring an event video producer to film your corporate event? Great! Here are four suggestions you can make that will greatly improve production value and therefore increase the watchability of your final video product.

Hire A Steadicam Operator

 

As seen in the video above, steadicam shots not only bring energy to your event video footage, it provides an opportunity to place your audience directly into the world of your brand. Whereas a camera on a tripod in the back of the house gives a sense that you’re an outsider peering in, a steadicam operator travels through your event therefore giving your viewers a sense of what it was like to be at the conference.

Other benefits…

  • Steadicam shots make any location look good. The trade show floor, or even a basic classroom, comes to life when the camera moves.
  • Steadicam shots add energy to your presenters, keynote speakers, and even your attendees.
  • With the steadicam you can get a larger variety of shots, which ultimately makes your video more engaging to watch.

Capture Timelapse

 

Timelapse is a great way to get a high energy establishing shot. Or if you have an impressive build on the trade show floor, it’s perfect for capturing those behind-the-scenes moments. Similarly, it’s a great tool to capture the comings and goings of crowds and can make even the smallest of events look like the hot place to be.

Get Man-On-the-Street Interviews

 

Man-On-the-Street Interviews are when you ask your attendees a few simple questions in front of camera such as “What are you here to learn?” or “What was your biggest takeaway from the last keynote?” These interviews often produce amazing impromptu soundbites that you’d never be able to get in a typical customer testimonial.

Best Practices When Filming Speakers

 

Finally, when capturing your speakers, ask your event video producer to do the following:

  • Capture multiple angles
  • Film all transitions
  • Get on stage

And in anytime during your process, if you need another expert opinion call us. We’re always up for brainstorming.

 

 

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kdee

K'Dee Miller is the founder and resident producer and writer of Patina Pictures.

Her feature films have premiered at Sundance Film Festival, AFI Fest, Newport Beach Film Festival, among others. Her corporate video clients span from technology companies such as DocuSign, CrowdFlower, and Shapeways, to nonprofits, like the Bay Area's women's advocacy organization, Watermark.

She's studied her industry from every angle, receiving production training from The Juilliard School, an MFA of Writing from University of San Francisco, and a BFA of Acting from Marymount Manhattan College.

She is currently in the process of writing two memoirs about growing up in the wilderness of Alaska.




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