At Patina, we start every creative process by defining three things. What do you want your viewers to think, to feel, and to do? Thinking comes from the narrative, and in a two minute video we typically hone our informational takeaways... Read More
At Patina, we start by defining the goal. After watching the video, what is it you want your audience to do? Once we have that answer, all of our story elements and stylistic choices will point the audience in that... Read More
First, define the emotional qualities. Then choose the tool. RocketSpace brought Patina Pictures in to capture event video production for their accelerator’s final demo day presentations. The goal: to promote future accelerators to new startups by piquing their curiosity, while... Read More
It’s all about penetrating your attendees’ subconscious. DocuSign is the most widely used e-signature solution in the world. They’re a favorite among salespeople. So it made sense that they took out a booth at Salesforce’s Dreamforce, a tech conference created... Read More
