It’s all about teasing your audience. Ever watch a movie trailer and think – they just showed me the entire movie! Now, that is an example of what not to do when selling an experience. When selling an experiential product, such... Read More
At Patina, we start every creative process by defining three things. What do you want your viewers to think, to feel, and to do? Thinking comes from the narrative, and in a two minute video we typically hone our informational takeaways... Read More
At Patina, we start by defining the goal. After watching the video, what is it you want your audience to do? Once we have that answer, all of our story elements and stylistic choices will point the audience in that... Read More
It’s all about penetrating your attendees’ subconscious. DocuSign is the most widely used e-signature solution in the world. They’re a favorite among salespeople. So it made sense that they took out a booth at Salesforce’s Dreamforce, a tech conference created... Read More