Jun '17 | Get a Higher ROI from Your Event Videos

It’s about a Partnership, not just a Project.

We’re not your typical San Francisco video production company. We think of ourselves as an extension of the marketing team. We take time to understand needs, challenges, goals, culture, and yes, even office politics.

We brainstorm solutions and come up with strategies. We strive to make our clients look like rock stars in front of their boss. And we succeed.

“With only six weeks under my belt, Patina Pictures helped me establish a tone

of someone the team can trust to get the job done.”

~ Ian Brown, Director of Corporate Marketing, CrowdFlower

Which is why our clients continue to come back, year after year.

Our Case Study: CrowdFlower

Take CrowdFlower, for example. Based in San Francisco, CrowdFlower’s platform combines machine learning and humans-in-the-loop into a single platform for data science teams who are interested in doing analysis, search relevance, or business data classification.

Two years ago, they hosted RichData Summit and packed out a San Francisco venue with top data scientists. But this year they switched up their conference’s branding, as well as its key messages.

Our Challenge

Using footage that our San Francisco video production company captured from their previous event, we needed to come up with a trailer advertising this year’s Train AI conference. But after reviewing soundbites from keynotes captured, as well as man-on-the-street interviews, the team agreed the verbiage used at Rich Data Summit wasn’t exactly what we needed for Train AI. So we switched our approach.

Our Approach

First we wrote a script that could be told, not through soundbites, but with text animation. Then we rebranded our previous footage with Train AI’s new color scheme, and added in sponsor logos. Finally, we brought their new logo to life with a little motion graphics, and set the entire thing to a great soundtrack.

Our Timeline

Most of our clients are tech startups, so believe us, we know a thing or two about how to efficiently change strategies and switch course. From the initial point of contact with CrowdFlower, to video delivery, we were able to turn this video around in two weeks.

Our Final Takeaways

What sets us apart from other San Francisco video companies is that our team routinely does review periods so that we can learn how best to improve our process and provide value. The below takeaways go out to any marketer embarking on their own corporate conference:

1. 1. Make your footage evergreen by capturing imagery that’s not tied to a specific logo, color scheme, or event name. That doesn’t mean you shouldn’t get that type of footage, but make sure to tell your San Francisco video production company to capture footage that’s more evergreen as well.

1. 1. If you think the conference name may change in the future, be strategic with logo placement. For example, we learned not to always conduct our interviews in front of an event banner. For Train AI, we were able to remove most of the RichData Summit logos in post-production, but not all of them.

1. If you’re doing man on the street interviews, cover your bases and ask questions about the company and the industry at large, not just about the event itself.

Remember you don’t have to utilize the footage captured immediately, but at least you’ll have it there in the future should you need it.

Which– as we find with most our clients– they do find a way back to that original hard drive. Because that’s where you start to experience the real return on investment.

Our Value

Specific to event video production, we find that most of our corporate clients get at least two years of videos out of their initial video investment because we make sure to bake that sort of value and strategy into our first meeting. Because, as we stated before, for this San Francisco video production company:

It’s about a partnership. Not just a project.