Over these last few months we’ve been honored to virtually step into our clients’ living room, garage, closet-turned-home-office, to help make home offices more production for self-tapes and remote capture of video. No one minded the optics– health, safety, and... Read More
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Mar '18 | A Video Script That Makes You Act
It’s all about teasing your audience. Ever watch a movie trailer and think – they just showed me the entire movie! Now, that is an example of what not to do when selling an experience. When selling an experiential product, such... Read More
Mar '18 | A Video Script That Makes You Feel
At Patina, we start every creative process by defining three things. What do you want your viewers to think, to feel, and to do? Thinking comes from the narrative, and in a two minute video we typically hone our informational takeaways... Read More
Mar '18 | A Video Script That Makes You Think
At Patina, we start by defining the goal. After watching the video, what is it you want your audience to do? Once we have that answer, all of our story elements and stylistic choices will point the audience in that... Read More